The result was a car that could easily hold four people and their luggage comfortably, but still fit into a space only only ten feet long, five feet wide and four-and-one-half feet high. Making it even more attractive, BMC priced the car at well under $1000. With its small size and economical engine, it could cover 50 miles on a gallon of gas. As a bonus, the small wheels, tight suspension, compact size, and direct steering produced a car with surprisingly good handling, a feature that wasn’t even on the original wishlist.
Marketed by both Austin and Morris, the two main brands of the British Motor Corporation, the car was first known as the Mini-Minor with the Morris badge and the Se7en, using the number seven instead of a V, when carrying the Austin badge. However, with its diminutive size, it was soon referred to simply as the “Mini.”
Within a short time, the Mini became one of the icons of swinging